
Photograph by: CHRIS WATTIE, REUTERS
The reputation of Canadian journalism took a bit of a dive recently, but not because of their factual reporting on the Bev Oda affair, which correctly identifies the particulars of her very serious charges of parliamentary misconduct. I’ve already expounded at great length about the reasons I believe Oda is guilty, at the very least, of misrepresenting CIDA, and at worst may be taking the fall for decisions made out of the PMO.
No, journalism didn’t suffer by reporting on these happenings in Ottawa, which are a vital aspect of our democratic checks and balances of power and accountability. It suffered by taking a rather editorial slant with the propagation of the picture of Bev Oda getting caught smoking a cigarette.
One of the primary responsibilities of journalists is to report news and information in as unbiased and non-prejudicial manner as is humanly possible. Inevitably, that task becomes more difficult when reporting on news about a cabinet minister accused of serious misconduct, as opposed to something more emotionally neutral like the amount of rainfall over a 24-hour period.
Although it’s an unwritten rule, the basic understanding to photojournalism 101 is that if you’re going to take a picture of a politician in a manner that is unflattering or otherwise embarrassing, it better have a good reason to be in the public interest. Catching the prime minister picking his nose, or the opposition leader scratching his rear end, or the backbencher blowing his nose might all be embarrassing, but they’re all normal behavioural habits of human beings.
If we were to start taking compromising pictures of political leaders doing things that we ourselves all do at certain times, it wouldn’t speak well for our sense of ethical practices. After all, it’s easy to catch someone in a strange or ugly micro-expression, or doing something that looks otherwise ugly with the camera shutter speed set to half a second exposure. For this reason most photojournalists try to restrict themselves from indulging.
There are moments, however, when an embarrassing photo is in the public interest, mainly because the politician sought out the photo opportunity in the first place. When Robert Stanfield botched a football catch in 1974, hands grasped awkwardly together, a look of consternation on his face, that was most certainly legitimate. Similarly when dexterity-challenged Stephane Dion could not score on a goalie in a photo-op street hockey game in Montreal, despite taking numerous second chances, that was also news.
In other words, if a politician is going to stand there and invite photographers to document his or her futility, it’s all fair game. But that’s not what happened when Bev Oda chose to smoke a cigarette. That was clearly the worst kind of exploitative, paparazzi journalism that permeates the kind of tabloids usually reserved for the British Royals.
What’s interesting about this is that there were many liberals who complained about the smoking photos of Barack Obama that proliferated the internet in 2007. The photos were clearly unflattering and contrary to the clean-cut image of the suave orator, giving him a kind of disheveled, rougher appearance one might expect from a man waiting in the unemployment line.
Let’s face it, smoking has become a cultural taboo in North America. People still partake, but guiltily and huddled away from doorways and windows. Because it’s a physical addiction, most people sympathize with smokers to the extent that they will leave them to their semi-private habit so long as it doesn’t interfere with their own right to uncontaminated oxygen.
A shot of Bev Oda smoking accompanying any story about her being accused of lying in parliament is tantamount to editorializing and biased journalism. It isn’t just juxtaposition; it’s inherently exploitation of the worst and most serious kind, because it makes the subconscious suggestion that this person, a cigarette dangling casually on the precipitous edge of her lips, is just the sort of person who would do such an unethical thing.
In other words, the picture is prejudicial, with the intent to influence the outcome of events. In this case, that would be to have her judged in the court of public opinion and found wanting, not for what she’s actually done, but for the appearance of it.




