Ditch the paper is the conclusion of this lengthy article in the London Review of Books. That would sadden me greatly; I can only read at length in hard copy, and find it much faster to, er, load and scan–an age thing I guess:
Let Us Pay
John Lanchester on the future of the newspaper industry
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A large part of the decline in these figures is to do with classified advertising. This was for years the secret weapon of the newspaper business……in the US, the newspaper business is a local one, with a strong tendency towards de facto monopoly. Most of America’s cities have (or had) a dominant newspaper, and that paper had a monopoly of classified advertising. During the long years of the 20th century’s newspaper boom, that monopoly was the proverbial licence to print money. It was this gushing faucet of classified revenue which allowed the elaborate superstructure of American newspapers to develop. The well-staffed offices, the air of self-conscious seriousness shading into pomposity, the tendency to file what from a British point of view always seemed several hundred words too much – all these features of American papers were underpinned by the easy money of monopoly-based classified advertising. It is one reason lessons from the US are not instantly generalisable to the UK, where the newspaper market is national, and as competitive as any equivalent business anywhere in the world. It is also the reason US newspapers are for the most part more fundamentally serious than British ones. In Britain, the papers have never been able to forget for long their close proximity to the entertainment industry [emphasis added, how very true]…
Would it matter if it [the daily press] died?… In Britain, it is tempting to say that the papers’ many defects stack up to such an extent that they wouldn’t be missed. A complete submission to the idea that news is entertainment and entertainment is news; a pack mentality and the idea that only things which are being already covered in the media are worth covering; a general retreat from the principles of serious journalism, investigative journalism, and a horror of complicated ideas; amnesia; a default setting to knee-jerk populism: none of these things is a virtue. But the UK newspaper industry is an energetic and cacophonous thing, one which sees a big part of its role as being to make the government’s life as difficult as possible. Because of the way our constitution is skewed towards the incumbent government, for a lot of the time the press is a de facto form of opposition…
So, now what? Is that it, Game Over for print media? I don’t think so, not quite yet. Just as one of the industry’s biggest strengths, classified advertising, turned out to be a hidden weakness when that business simply upped and left, now there is a similar paradox, but the other way around: one of its greatest weaknesses may turn out to be a potential saviour. That weakness is simple: it is the cost of physically producing a newspaper. The production and distribution of newspapers is fantastically, outlandishly expensive…
…If newspapers switched over to being all online, the cost base would be instantly and permanently transformed…
…what the print media need, more than anything else, is a new payment mechanism for online reading, which lets you read anything you like, wherever it is published, and then charges you on an aggregated basis, either monthly or yearly or whatever. For many people, this would be integrated into an RSS feed, to create what amounts to an individualised newspaper. I would be entirely happy to pay to subscribe to Anthony Lane on movies in the New Yorker, and Patricia Wells on restaurants in the Herald Tribune, and Larry Elliott on economics in the Guardian, and David Pogue on technology in the New York Times, and I also want to feel free to read anything else which catches my eye, whenever I feel like it – I just don’t want to have to think about paying every time I click on the article to read it. I want a monthly or yearly charge, taken off my credit card without my having to think about it…
Canadian papers seem to be doing comparatively well so far. Indeed I’ve noticed that the Saturday Ottawa Citizen and Canada’s National Whatever are now as hefty as the Sunday NY Times. By chance I heard the Citizen’s editor of the radio today saying that they are planning (in effect following the Globe’s lead) to concentrate hard news in the online version with print focusing on in-depth analysis and feature pieces. Hurl. Not what I want in the morning. For those I read magazines–like the LRB and several others.
Update: As for magazines, David Brooks of the NY Times discusses his favourite articles of the year and concludes:
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Everybody’s worried about the future of print journalism, but this has been an outstanding year for magazines. On Tuesday, I’ll offer more suggestions for holiday reading.
Mark
Ottawa




