Ontario Premier Dalton McGuinty, a man who knows all about looking into cameras and lying about taxes, stood in front of another one this week in order to launch a TV spot trying to sell the hated HST. Like his BC Liberal cousins, Dalton has been having a difficult time selling the idea that it’s good for Ontarians.
With a leafy backdrop reminiscent of Michael Ignatieff’s “Narnia” ad, the premier is dressed casually in a buttoned blue shirt, explaining the benefits of the HST and how it’s going to grow the economy.
“Ontario is coming out of this global recession sooner and stronger than anyone expected,” McGuinty says in the ad.
“Because of the hard work of Ontarians, we are again leading Canada in economic growth. But to create more jobs, top economists agree the single most important thing we can do is adopt the HST.”
They’re not just economists. They’re top economists, these faceless men and women who have wholeheartedly endorsed the harmonized sales tax. It’s almost like a toothpaste advertisement:
“Four out of five dentists agree that Colgate’s new Clorox whitening strip is now 80% less damaging to your enamel.”
It even belongs in an advertisement with men with white coats standing around a lab, discussing the medical benefits of the HST. After all, the 60-second commercial is actually named “Strong Medicine.”
Even for the Ontario Liberal Party, this has to be a new kind of low. Though the words arrogant, condescending, and galling come to mind for using taxpayer money to run propaganda ads on the introduction of a new tax, there’s something almost baiting about the word “medicine.”
As in, “shut up and take your medicine.” As in, “take two suppositories and call me in the morning.” As in, “now bite down on this, because it might pinch a little.”
Strong medicine? What marketing school drop-out came up with that one? Ontario isn’t the one that’s sick. It’s the government that’s sick. It’s the one with the $19.7 billion fiscal deficit projected from now until my eight-year old is in high school. It’s made the shoddy decisions that has led it to this conundrum, forced to wring every last drop of milk from its overtaxed citizen cows.
Strong medicine. That’s what you’ll need for the pounding headache you’ll receive after acknowledging Dalton McGuinty’s second “stealth tax” on Ontario. The first being the medical “premiums”, and now the HST.
Sure, he’ll bribe you a little with your money, perhaps wine and dine you with a few rebate cheques. But in the end he’s no more than an illusionist. And behind the facade is the same tax-and-spend Liberal charlatan first elected with a song, a dance, and, of course, a big ol’ lie.








