
There’s a bit of an argument going on between Sun Media’s Brian Lilley and Glen McGregor of the Ottawa Citizen over the proper designation of the state-funded and state-owned CBC. Sun Media refers to the CBC as the “state broadcaster” in news stories, which McGregor said is a loaded term that is associative of the “Soviet-era Tass, a propaganda arm for the government.”
McGregor then did what any curious journalist would do, and punched the term “state broadcaster” into FP infomart, the journalist’s resource tool that scans news archives from across the country. His results turned up five uses of the term between 1996 and 2010 by Toronto Sun writers. But then, suddenly it would seem, following the use of the term by Sun Media executive Kory Teneycke, the reference jumped to 39 times with the majority being used by Brian Lilley.
Not to be outdone, Lilley did a search himself, and came up with other uses of the term from Paul Wells in Maclean’s, Susan Delacourt and Rondi Adamson in the Toronto Star, John Doyle in the Globe, and a Reuters story. Lilley makes the argument that the term has become “accurate and factual” through popular usage in media.
An update on McGregor’s blog acknowledges the sleuthing, and responds that all of Lilley’s examples were used in columns, and did not constitute news reporting, save for the last one. As he writes:
I don’t really take a position on its fairness. I wouldn’t use it in my reporting because it is a loaded term that has connotations that transcend it’s intended meaning. But, others clearly differ.
Indeed. For once, I’m going to take the side of Glen McGregor. Although I don’t like the fact the CBC is owned by the state and subsidized by the state, it is reaching to describe it as the “state broadcaster.” It certainly is a loaded term, and generally shouldn’t be used in news articles that strive for impartiality.
The CBC’s editorial is clearly not reflective of the current ideological underpinnings of the “state” who sponsors it, so not only is the term not impartial, it fails the second criteria for news reporting: accuracy. It isn’t a pulpit that the prime minister can use to speak from, it doesn’t advertise Conservative Party propaganda or views and it can even be said the broadcaster has an editorial directive that pushes to the left of centre.
That’s not to say the CBC is a public broadcaster either. Lilley makes an accurate point when he says a public broadcaster is akin to a PBS channel, that takes donations for broadcasting member-requested content. The CBC broadcasts whatever it feels like, regardless of what the public wants, so although it’s publicly funded it isn’t entirely accurate to refer to it as a public broadcaster.
The problem lies in the distinction of the CBC as being state-owned and state-subsidized versus being independent to broadcast free from state-interference. This is a critical distinction, since McGregor is correct that calling it a state broadcaster is insufficient in and of itself to clarify that for readers.
So what would be a more accurate description of the CBC in Lilley’s articles? Although longer, using the term “state-owned broadcaster” or “state-funded broadcaster” or words to that effect, would properly position the CBC as accurately being owned and funded by the state, without suggesting it’s a mouthpiece for it.
Afterthoughts
From the comments of McGregor’s blog:
- “Denny” writes that it’s more accurate to describe the CBC as being a state broadcaster than it is a not-yet-existent Sun TV “Fox News North.” Good point, although two inaccuracies don’t make an accuracy.
- “William” writes that many newspapers and magazines (including Maclean’s, as Andrew Coyne has admitted) are funded by Ottawa through Heritage Canada. Since all of CBC’s funding doesn’t come from the state, it could be argued that Maclean’s magazine is a “state magazine” under the same criteria.
- “Albert Veldpaus” makes a good point that if CBC is the “state broadcaster”, then logically TVO is also the “state broadcaster”. I’ve often wondered why TVO usually gets a free pass in these discussions.
From the comments of Lilley’s blog:
- “Gabby in QC”, who isn’t known for agreeing with me very often, agrees with me: “In a way, I agree with McGregor the CBC shouldn’t be called the “state broadcaster” for the simple reason it doesn’t present the “state” POV.”


